Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.
Remarkable work often comes from making choices when everyone else feels as though there is no choice. Difficult choices involve painful sacrifices, advance planning or just plain guts.
We hammer guys who go too far. Why not hammer the guys who don’t go far enough? John Coward would never have “highway to hell” played in his church, but he’s got a highway to hell in his church.